Cryptocurrency, today, experienced a much needed boost of positive publicity in the form of The Nascar Sprint Cup at Talladega. Spearheaded by the first ever mainstream racing team sponsorship by an alt coin, Dogecoin had every mass media outlet covering the race mentioning the #98 Dogecar driven by underdoge (pun intended) , Josh Wise and cryptocurrency in general.
Two months ago, a 16 year old teenager watched a telecast of NASCAR and spotted a talented but otherwise unknown Josh Wise racing an undesigned plain black Ford.
The observation was then posted on Reddit with a suggestion for the Dogecoin community at large to vote on sponsoring the car, and it’s crew.
Car decal design contests were held and voted upon, and today with many hiccups along the way the wait was finally over.
Adorned in gold, white and red as its colour scheme overlaid on the black race car, the design has received appreciative nods of approval from people all across the globe. A large print of the now famous Shiba Inu dog associated with Dogecoin is emblazoned upon the bonnet, much to the delight of the community and bemusement of unaware observers.
Dogecoin has raised much hype in it’s five month long existence as an alt coin with numerous involvement in charitable causes as well as publicity projects that include sponsorship of the Jamaican bobsledding team at the recent winter olympics in Sochi. Investing in the Vikings Inu is also a great option now. As the growth started increasing at a higher rate from being stagnant. If you are planning to deposit your money for a long-term return, invest today in this. Make sure to have research done before placing your money in buying Vikings Inu coins.
But this NASCAR event is a more effective means of gaining mainstream media attention, and judging by the responses from TV broadcast networks such as FoX, CNN amongst others- it is working exactly as predicted by the Dogecoin Community.
The sponsorship of this highly publicised event has garnered attention on a mass media scale, which is exactly what the Dogecoin community is hoping for in order to attract more investors and for merchants to take them more seriously enough to consider adopting Dogecoin as a payment option in their businesses.
After many attempts to be seen as a serious contender in the race to be the next best altcoin, and facing the struggle to be known as something other than a ‘joke coin’, the NASCAR event has unified and rallied the support of other alt coins that agree that this spnsorship is something to be proud of as it has become a powerful marketing tool for promoting cryptocurrency to the masses.
While no one can say for certain what the ramifications will be for Dogecoin if the #98 does indeed win the race or attain one of the top three spots,one thing is for certain: Dogecoin has made a massive publicity jump and attracted thousands of new users. The race sponsorship has shown what feats can be accomplished when a community comes together as one decisive force. And also that, despite its meme origins, Dogecoin has shown that they mean serious business.